In a significant but unsurprising departure from its grass-roots origins, YouTube will begin showing advertisements within some of its user-generated video clips. Google, which acquired the video sharing site last year, stated that the ads would start 15 seconds after a clip begins and run as a semi-transparent overlay on the bottom fifth of the video screen. The ads would run for at least 10 seconds, and users can click through to see more about the product.
There will also be a mandatory $1.00 fee imposed on every "ass-shaking" video viewed or posted to the site. Google expects this fee to ultimately generate many billions of dollars in revenue.